Suite 610, Level 6, 343 Little Collins St, Melbourne, Victoria 3000 Australia
Phone: (03) 9602 2223 or 1800 615 818
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How to Crack the Best Deal on Diamond Rings


We all love our diamond rings to sparkle, but when it comes to the actual purchase, we’re not willing to blindly part with our hard earned money. Many will say if you know more about the 4C’s of diamonds, cracking the best deal on them wouldn’t be a problem. Let’s find out how:



Diamond Carat


The weight of a diamond is measured in carats. The bigger the diamond, generally the more pricey it will be.


Here’s a smart idea to keep in mind when you’re on the hunt: Let’s say you’ve always wanted a 2ct Diamond. First establish: Do I want the look of a 2ct Diamond, or do I want to tell everyone I have a 2ct Diamond?’ If the look is more important to you, you can opt for a 1.8-1.9ct with excellent proportions that will help it look like a 2ct Diamond, without paying the premium. This will save you a bundle, and applies to other popular carat weights too.


Please feel free to ask us any questions about this too.



Diamond Color


The color of a diamond is measured by how close it comes to being white. The color of a diamond is rated alphabetically - D, E, and F being higher on the scale and Z being lowest. Colorless diamonds are the most expensive because they allow the greatest reflection of light and give maximum brilliance.


Grades like H, I and J may have less shimmer, but they will still look good, and the price can come down by a whopping 25-30%.



Diamond Clarity


Diamonds have blemishes inside and outside, which may impact on their clarity. GIA, a world authority on diamonds has prepared an 11 grade scale to measure the clarity. On this scale, F stands for “Flawless” and you only find the rarest of diamonds meeting this criterion.


Other options on the scale include:


IF – Internally Flawless

VVSI-VVS2 – Very Very Slightly Included

VSI-VS2 – Very Slightly Included

SI1-SI2 – Slightly Included

P1-P3 – Visible Inclusions Without Eye Loupe



Diamond Cut


You may compromise on any of the above C’s, but not with the cut. It is the cut which gives the diamond a brilliant sparkle. From the GIA scale for cut, opt for “excellent” or “very good”. Opting for “good” also means a lack of luster in the diamond, but of course, a big money saver.


The only instance where this doesn’t apply is when it comes to natural Yellow Diamonds. You can opt for a ‘good’ cut with them, as the even distribution of Colour is what’s most important.


I hope this helps you along your journey, and if you have any thoughts or questions, please feel free to contact us!